Hiring managers in transit, city, and utility tech don't pick the rep with the most cold calls. They pick the one who can explain what an RTCC or a DERMS does — and shows up with a real territory plan. This course makes you that candidate.
9 modules per track • graded exams • a capstone portfolio you present in interviews
READINESS = 20% baseline + 10 per confirmed proof • the system you'll run by Module 6
Generic sales courses teach you to dial. This one teaches you an industry — who the buyers are, how public money moves, what the technology does, and who you'll compete against — so you interview like someone with a year on the job.
Councils, boards, and regulators approve spending in public. You'll learn to read the budget books, dockets, and minutes where deals announce themselves months early.
Every product family explained the way a pro pitches it — one-breath explanations for the RTCC, the ATMS, AMI, and DERMS that you can say out loud in an interview.
Public contracts are shaped in the months before they publish. You'll learn pre-RFP capture — the discipline most reps discover years into the job, if ever.
You saw it in the board above. Every pursuit gets a readiness score (20% baseline, +10 per confirmed proof, capped at 95), six mandatory gates, and a color — Green, Yellow, or Red — with a playbook for each. The same Northview case study is worked in all three tracks: a fleet-electrification deal, a city safety program, and a utility AMI modernization. Learn it once; sell anywhere.
Influence documented, Economic Buyer met, window in writing, compliance verified. Full pursuit — you helped shape a procurement any capable vendor could win.
Influence underway, critical proofs missing. You'll write the gap-closing plan the way capture teams do — the exact exercise the Northview case walks you through.
The RFP would land neutral or tilted to a competitor. Deprioritize, or move to a pilot or cooperative path. Knowing when to walk is the skill.
Each module is slide-and-narration lessons with an 8-question exam (80% to pass, alternates on retakes). Modules unlock in sequence. Expand any module to see how it flavors per track.
When they ask "why this industry?", every other candidate answers with a paragraph. You answer with a portfolio — built from real public documents about real organizations in a territory you chose. Our graduates' favorite sentence: "Actually, I built something — may I show you?"
A Top-10 target list for one state — every trigger cited to a budget book, docket, or board minute, scored on the course's 4-dimension scorecard.
Three pages on your #1 target, anchored to their real KPIs, with funding path and the vertical's edge section — governance or security posture.
You, on video, presenting both — rehearsed against the same rubric hiring managers unconsciously use.
[2–3 sentences in your voice: years selling technology into transit agencies, cities, and utilities across North America; the capture methodology in Module 6 is the one you run on real public-sector pursuits. Add photo.]
"[Beta testimonial 1 — pull from survey Q10.]"— FIRST NAME, BACKGROUND
"[Beta testimonial 2 — pull from survey Q10.]"— FIRST NAME, BACKGROUND
Founding-member pricing: code FOUNDING100 takes 25% off — first 100 students only. Every enrollment includes 3 months of the Career Membership free.
Grant programs change, vendors get acquired, and your first year on quota is full of "what do I do with THIS deal?" moments. The membership keeps you connected after the capstone — and it's included free for your first 3 months with any enrollment, so it earns your $29 before it ever charges it.
Bring your live deals, interview preps, and capture boards. Jose answers on a call every month.
Submit your portfolio for feedback before you take it into interviews.
What changed in the grant stack (GRIP, SS4A, NOFO cycles), vendor M&A that rewrites the battlecards, and course updates — pushed to you.
Public-sector vendor openings — SDR and AE roles in mobility, city, and energy tech — curated weekly.